I am happiest when I am building something from nothing. Whether it’s a campaign system, a product launch, or a narrative framework, I’m driven by the desire to shape ideas into experiences that feel cohesive, intentional, and alive.
I approach creative direction through both intuition and structure. I see possibility quickly, but I also love refining, organizing, and elevating those ideas into something clear and scalable. My work sits at the intersection of storytelling and systems, balancing beauty with business goals and imagination with precision.
Over the past decade, I’ve led global product launches and seasonal campaigns across fashion and prestige beauty, translating editorial concepts into 360 campaign ecosystems. From packaging and visual identity to print, digital, ecommerce, and retail execution, I focus on building work that feels unified across every touchpoint.
I believe strong creative doesn’t just charm an audience. It builds trust, clarity, and long-term brand value.
Outside of work, I’m usually exploring a new creative medium, from lettering and calligraphy to ceramic sculpture. I’m also a proud Siamese cat mom, an avid true-crime listener, and someone who finds real joy in a well-built crossword puzzle or a perfectly rewatched sitcom episode.